Table of Contents

Chapter one ....... Picture This Scenario
Chapter Two....... Two Ideas That Started It All
Chapter Three....... Who Needs Radio Talk Show Guests and Why
Chapter Four ....... Deciding on What to Talk About
Chapter Five ....... Getting Your Ideas Into Book Format
Chapter Six ....... Turning Your Book Into A Money Machine
Chapter Seven ....... Finding and Setting Up Your 800# Service
Chapter Eight ....... Becoming a Credit Card Merchant
Chapter Nine ....... Using the Telephone to Book Radio Talk Shows
Chapter Ten ....... Radio Talk Show Confirmation Sheets
Chapter Eleven ....... Putting Together a Press Kit That Gets Results
Chapter Twelve ....... Using the Mail to Get Radio Talk Shows to Book You
Chapter Thirteen ....... Structuring a Successful Radio Talk Show Interview
Chapter Fourteen ....... Getting the Most Out of Your Talk Show Interview
Chapter Fifteen ....... Leaving Your Listeners With Something of Value
Chapter Sixteen ....... Order Fulfillment
Chapter Seventeen ....... Streamlining Your Mail Room Procedures
Chapter Eighteen ....... Getting Invited Back On the Same Show Again and Again
Chapter Nineteen ....... More Stuff That Works